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Introducing Milkuality, a milk subscription box. What Milkuality believes in is simple: no milk is the alternative of another milk, consumers can make choices without being labeled or associated with anything, and milk is redefined as an umbrella term encompassing a wide variety of liquid products.
"Milk democracy" is the motto, all producers of milk, industry giant or niche brands, have the right to access a platform where they can reach consumers with their products and start a conversation.
Project for course IO 3020 Design and Cultural Impact at TU Delft Faculty of Industrial Engineering.
Blind Tasting Kit
Report Part 1:
Report Part 2:
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